Nigel Greenwood: BuBul Expert
Nigel Greenwood
Case Study: Photoshoot for BuBul with Nigel Greenwood
The Background
In March 2021, during a period of lockdowns and social distancing, I had the opportunity to work with Nigel Greenwood, Yorkshire’s premier customer service expert. Nigel had spent many years working at a senior level in a major retail bank before venturing out on his own. He’s well-known throughout Yorkshire for his expertise in customer journey feedback and his great sense of humour.
The Project: Introducing BuBul
The photoshoot was to support the launch of Nigel’s innovative new product, BuBul. This AI-powered tool was designed to help small businesses who can’t afford traditional business advisory services. BuBul encapsulates business knowledge from Nigel’s network of experts into an artificial intelligence decision tree, providing relevant answers and actions to guide business owners away from costly mistakes and towards success.
The Shoot Location
We met at Yummie Yorkshire, a farm on the moorland in the Pennines, chosen for its quintessentially Yorkshire look. This unique location provided a variety of interesting backdrops for our shoot.
The Photoshoot Process
As with many great photoshoots, we spent a significant amount of time getting to know each other. We discovered a shared love for music, swapping stories about gigs and favourite records.
The shoot itself took place in several locations:
- Inside a farm building, where we captured Nigel seated at a table against an intriguing textured wall.
- Standing shots inside the building, incorporating skylights for added intrigue.
- Outside in the windy farmyard, using a dry stone wall, Yorkshire sky, and green grass as a backdrop.
Throughout the shoot, I directed Nigel to look in various directions and occasionally told jokes to capture natural smiles.
The Results
We efficiently captured a wide range of high-quality images that could be used for various promotional purposes. The photographs showcased Nigel in different settings, providing versatility for BuBul’s marketing needs.
The Impact
Since the shoot, Nigel has been actively developing BuBul, attracting accountants and business owners. The photographs have been widely used to promote BuBul, particularly during its launch.
This photoshoot successfully provided Nigel with a portfolio of images that effectively represent both him and his innovative BuBul product, supporting his mission to guide small businesses towards success.