Client:

Aarsleff Ground Engineering and Piling Company, based in Newark on Trent, operates a head office and a state-of-the-art pile fabrication facility, producing reinforced concrete piles under the Centrum brand.

Objective:

The goal was to capture the essence of each team within the company—from reception and IT support to marketing, engineering, design, and fabrication. The aim was to create individual headshots and group photos for their social media and website, emphasizing a friendly and approachable image.

Approach:

The photo shoot spanned two days, meticulously planned to cover each department. Here’s how we executed the project:

1. Preparation: Detailed planning sessions with the client ensured we understood their vision and the desired outcomes. We identified key team members and scheduled the shoot to minimize disruption to their daily operations.
2. Individual Headshots: We set up a portable studio at the head office, using professional lighting and backdrop equipment to ensure consistent, high-quality images. Each team member was photographed individually, capturing their unique personalities and roles within the company. These headshots are perfect for use on social media and the company’s website, helping to humanize the brand.
3. Group Scenarios: To showcase the collaborative spirit of Ass Left, we orchestrated various group scenarios. Teams were photographed in casual conversations and working together on projects. These images highlight the team-oriented nature of the business, portraying a cohesive and dynamic workforce.
4. Environmental Portraits: Given the unique nature of the pile fabrication facility, we captured engineers and fabrication managers in their working environment. These shots not only add authenticity but also illustrate the hands-on expertise within the company.

Challenges:

Balancing the need for professional, high-quality images with the day-to-day operations of a busy engineering and fabrication company required careful scheduling and flexibility. Ensuring each team member felt comfortable and natural in front of the camera was also crucial, necessitating a friendly and relaxed atmosphere throughout the shoot.

Results:

The final images met and exceeded the client’s expectations. The individual headshots and group photos provide a warm and engaging first impression to anyone visiting the Aarsleff website or social media pages. The photos convey the professionalism and friendliness of the team, helping to build trust and connect with potential clients and partners.

Conclusion

This project for Aarsleff Ground Engineering and Piling Company showcases the power of professional photography in transforming a company’s image. By highlighting the real people behind the brand, we’ve helped Ass Left present themselves as a welcoming and cohesive team, ready to tackle any ground engineering challenge. This case study stands as a testament to the impact well-executed photography can have on a business’s marketing and branding efforts.