Client:
Architectural Design Studio (ADS), located in Wetherby, specialises in creating photorealistic virtual environments for construction and engineering projects. Their expertise includes animations, virtual reality photos, montages (AVR), and product modelling.

Objective:
The primary goal was to produce bespoke, high-quality images for ADS’s new website. These images needed to highlight the team, led by Mike and Paul, and infuse a human touch into the digital world they expertly craft.

Approach:
The photo shoot was conducted at ADS’s beautifully designed office in Wetherby, utilising the space’s architectural elements as a backdrop. Here’s how we approached the project:

1. Initial Planning: Collaborating closely with ADS, we understood their vision and needs for the new website. We scheduled the shoot to capture the office’s unique design features and the team in action.
2. Team Portraits: We focused on capturing individual and group portraits of the team, especially highlighting Mike and Paul. These images aimed to convey the personal touch and expertise behind ADS’s virtual creations.
3. Office Environment: The office itself, with its stunning design elements, served as an ideal backdrop. We photographed various team members at work, showcasing the office’s aesthetic appeal and the creative environment in which they operate.
4. Interactive and Collaborative Scenarios: To reflect the collaborative nature of ADS’s work, we staged scenarios where team members interacted, discussed projects, and engaged with their virtual tools. This approach helped to illustrate the dynamic and innovative spirit of the company.

Challenges:
The primary challenge was to capture the sophisticated and technical nature of ADS’s work while ensuring the images felt warm and approachable. Balancing the need for high-quality, professional images with the goal of portraying a friendly and engaging team required careful planning and execution.

Results:
The final photographs were a perfect blend of professionalism and approachability. They effectively showcased the expertise and creativity of the ADS team while highlighting the unique office environment. These images now adorn ADS’s new website, providing visitors with a compelling visual experience that emphasizes both the technical prowess and the human element of the company.

Conclusion

The photo shoot for Architectural Design Studio demonstrates the importance of integrating professional photography into digital branding efforts. By capturing the essence of the team and their workspace, we’ve helped ADS present a polished and personable image online. This case study underscores the value of bespoke photography in enhancing a company’s digital presence and connecting with potential clients in a meaningful way.