Case Study: Showcasing Fabrication Excellence for AMCO Giffen

Client:
AMCO Giffen, a civil engineering company with a facility at their Barnsley headquarters dedicated to fabricating steel engineering solutions.

Objective:
The goal was to document the real-time fabrication process of steel structures, such as bridges for railways and roads, to be used in AMCO Giffen’s marketing materials. The aim was to demonstrate their capability in creating all necessary metalwork for various projects.

Approach:
Our approach focused on capturing the intricate welding and fabrication processes while ensuring safety and artistic quality. Here’s how we executed the project:

1. Initial Consultation: We met with AMCO Giffen’s project managers to understand the key aspects of the fabrication process they wanted to highlight. This included welding, assembly, and the overall environment of the fabrication shop.
2. Welding Photography:
   • Lighting: Despite welding being inherently bright, we used additional lighting to enhance shadow areas and add depth to the images. This approach highlighted the safety gear and other details that might otherwise be lost.
   • Safety Measures: To protect our vision, we avoided looking directly at the welding glare through the lens. We often used tripods to set up the camera and capture the action without risking eye damage.
3. Dynamic Shots:
   • Action Shots: We captured welders in action, showing sparks flying and the intensity of the process. This not only demonstrated the skill involved but also made the images visually striking.
   • Cinematic Edits: Some images were edited with a cinematic look, using extreme contrast and color to give a film-set feel, making the fabrication process look even more exciting. Clients received both these dramatic versions and more standard edits for versatility.
4. Comprehensive Coverage:
   • Fabrication Process: We documented the entire fabrication process from start to finish, including the welding of bridges and other structures. This comprehensive coverage showed AMCO Giffen’s full capability in metalwork fabrication.
   • Teamwork: Photos also highlighted the dedicated team working in the fabrication shop, showcasing their expertise and coordination.

Challenges:
Ensuring safety while capturing the bright and dynamic welding process required careful planning and appropriate safety measures. Balancing the intense light of welding with additional lighting to enhance the scene without overpowering it was a technical challenge.

Results:
The final collection of photographs provided AMCO Giffen with visually stunning and dynamic images that showcased their fabrication capabilities. These images are now a key part of their marketing materials, helping to attract new clients by demonstrating their expertise and the quality of their work.

Conclusion

The AMCO Giffen fabrication shop project highlights the importance of professional photography in documenting complex industrial processes. By capturing the real-time welding and fabrication work, we provided AMCO Giffen with powerful visual content that enhances their marketing campaigns. This case study underscores how thoughtful photography can bring industrial processes to life, making them compelling and marketable.