Case Study: Capturing the Vibe of Caffeine Addict in Headingley, Leeds

Client:

Caffeine Addict, a new café concept located in the bustling student area of Headingley, North Leeds.

Objective:

The goal was to capture the unique and vibrant atmosphere of Caffeine Addict, a café inspired by the hit TV show Breaking Bad. The shoot needed to highlight the café’s bright, bold, and green aesthetic, showcasing both the food and drinks in a way that aligns with the café’s exciting and youthful vibe. We aimed to position Caffeine Addicts as one of the best coffee shops in Leeds.

Approach:

Our approach focused on blending traditional food photography techniques with creative elements to emphasize the café’s unique concept. Here’s how we executed the project:

Initial Consultation:

We met with the café owners to understand their vision and the specific elements they wanted to highlight. This included the decor inspired by Breaking Bad, the bright green color scheme, and the overall lively atmosphere. We also researched the best coffee shops in Leeds and current trends in café photography to ensure our approach was fresh and competitive.

Location and Setup:

Given the café was open to the public during the shoot, we strategically chose a table by the glass brick windows as our primary setup area. The glass bricks provided a bright green backdrop, enhanced by using green gels over our AD200 flashes to ensure consistent branding in the photos.

Drink Photography:

• Setup: Using two flashes, we created a well-lit environment at the corner of a high table, with the green wall behind.
• Execution: We photographed various drink types in a traditional foodie style, ensuring each shot was vibrant and appealing.

Food Photography:

• Dynamic Elements: To add a touch of magic, we scattered coffee beans on the table and included cups of coffee in the background. We also involved the team to create dynamic images, capturing moments like pouring tea, adding sauces, and garnishing dishes.
• Location Variance: We used four different locations around the shop to capture a variety of vibes, ensuring the photos reflected the diverse and exciting atmosphere of the café.

Additional Shots:

• Product Details: Using a second camera, we captured close-ups of sandwich racks, signage, cakes, and coffee being poured. These images are perfect for social media and promotional use, providing detailed and engaging content.

Challenges:

Working in a live environment with customers required careful planning and coordination to ensure the shoot didn’t disrupt the café’s operations. Balancing the need for high-quality, professional photos with the dynamic, bustling atmosphere of a working café was key.

Results:

The final collection of photographs successfully captured the vibrant and unique atmosphere of Caffeine Addicts. The images highlight the café’s innovative decor, dynamic vibe, and delicious food and drinks, providing a strong visual narrative for their marketing materials. Our work helped position Caffeine Addicts among the best coffee shops in Leeds city centre, attracting coffee enthusiasts and students alike.

Conclusion:

The Caffeine Addicts project showcases how creative photography can elevate a unique brand concept. By blending traditional food photography techniques with dynamic and branded elements, we provided Caffeine Addicts with a stunning set of images that truly represent their bold and exciting vibe. This case study highlights the importance of professional photography in creating a compelling visual identity, helping Caffeine Addicts stand out as a destination of choice in Headingley.

For anyone searching for coffee in Leeds, Caffeine Addicts now shines as a top recommendation.