Make My Text Progressive
Turn plain English into fully hedged, values-forward language
Make My Text Progressive is a free AI tool that rewrites plain English into the warm, hedge-heavy, values-forward style common in modern workplace and public-facing writing — think “lived experience,” “community,” and “unique perspective.”
Quick answer: paste your text in, and it comes back rewritten in that style — warmer, more qualified, more inclusive-sounding. It’s a style parody, not a political statement. No sign-up beyond a free ChatGPT account, no settings, takes seconds.
What does this tool actually do?
It takes an ordinary sentence and rewrites it in a warmer, more qualified, more values-forward style — not just swapping in a couple of words, but reshaping the sentence so it reads the way this style genuinely does.
- Works on emails, announcements, job ads, or any plain English text
- Rewrites tone and phrasing, not just individual words
- Free to use with a ChatGPT account — no extra sign-up
- Takes a few seconds per paragraph
Is inclusive language actually a defined thing, or just a vibe?
It’s genuinely well-defined. The Linguistic Society of America formally describes inclusive language as language that “acknowledges diversity, conveys respect to all people, is sensitive to differences, and promotes equal opportunities” — it’s a recognised linguistic practice, not just an internet trend.
It has measurable effects too. Research has found that removing gendered wording from job adverts increases qualified applicants by 29% — specific language choices change specific outcomes, not just tone.
Terminology also genuinely moves fast. Preferred terms shift over time as communities and understanding evolve, which is part of why this style can feel like it’s always slightly ahead of general usage.
If you’re curious about how AI tools handle tone and phrasing generally, How to Build a Business Brain for AI by Talking It Through is a decent plain-English starting point.
What’s an example of the translation?
| Before We hired five new staff this year. |
After We’re proud to have welcomed five incredible new team members this year, each bringing their own unique lived experience and perspective to our growing community. |
Same fact. A lot more warmth.
What can I use this for?
- A quick laugh rewriting a plain announcement in full values-forward style
- Testing how a job ad or public statement might read in this tone
- Social posts that stand out by leaning fully into the style
- Seeing how much warmer a sentence can get without changing its meaning
How do I use it?
- Open the tool and paste your text in
- Hit send
- Read it back — warmer, more qualified, more inclusive-sounding
No settings, no options, no faff.
A quick word on what this is and isn’t
This is a style parody of a genuinely documented, evolving language pattern — not a tool for making political arguments or claims. It doesn’t take a position on policy. Same spirit as the buzzword translator: an exaggeration of a real style, done affectionately rather than as a takedown of anyone who uses it.
For more on specific versus vague input with AI tools generally, Context Is King: How to Give AI Real Context About Your Business is worth a read.
Why this exists
Because this style of writing is everywhere now, it’s genuinely well-studied, and turning a dry sentence into three lines of warmth is funnier than it should be.
FAQ
Is this tool making a political statement?
No. It’s a style parody of a recognisable, evolving language pattern — not a comment on politics or policy. Same idea as the buzzword or Trump-speak tools, just a different style.
Is Make My Text Progressive free to use?
Yes. It’s a free custom GPT. You’ll need a free ChatGPT account to open it, but there’s no charge to use the tool.
Do I need ChatGPT Plus?
No. Custom GPTs are available to anyone with a free ChatGPT account, not just paid subscribers.
Is this mocking inclusive language?
No — it’s a gentle, affectionate exaggeration of a genuinely documented style of workplace and public language, in the same spirit as the buzzword translator. Inclusive language itself is a well-defined, respected linguistic practice.
Who built this tool?
Ade Wilson, a commercial photographer at McFade Photography in Leeds, built it as a side project. Nothing to do with photography, and nothing to do with politics — just a style exercise.
Built by McFade
This tool was built as a bit of fun by McFade Photography, a commercial photography and drone business based in Leeds. If your growing team needs photos as warm as this text now sounds, that’s exactly what corporate and team photography is for.
If you enjoy the tool, feel free to share it or link to it — we’re all on this journey together.
