Privacy Policy

1. Who we are

We are McFade Photography, run by Adrian Wilson (“we”, “us”, “our”).

  • Address: 63 Birk Lane, Morley, West Yorkshire, LS27 0ST, United Kingdom

  • Email: [email protected]

  • Telephone: 07766 55 83 75

For the purposes of UK GDPR and the Data Protection Act 2018, we are the data controller of the personal data we collect and use.

2. What this policy covers

This policy explains:

  • What personal data we collect

  • How and why we use it

  • Who we share it with

  • How long we keep it

  • Your rights and how to exercise them

  • How we use cookies and similar technologies

By using our website or working with us, you agree that we may handle your personal data as described here.

This policy applies to:

  • Visitors to mcfade.co.uk and our other sites we link from it

  • Clients and prospective clients

  • People who contact us by email, phone, social media or via forms

3. The personal data we collect

We may collect and process the following types of personal data.

Information you give us directly

For example, when you:

  • Fill in a contact form on our website

  • Book or enquire about a photoshoot or workshop

  • Sign up to a mailing list or download a guide

  • Reply to an email or message us on social media

  • Give us a business card or contact details in person

This may include:

  • Name

  • Job title and company name

  • Email address

  • Phone number

  • Postal address (if relevant – invoices, contracts, location of shoots)

  • Details about your enquiry, project, or event

  • Marketing preferences

Information we collect automatically

When you visit our website, we may automatically collect:

  • IP address

  • Browser type and version

  • Time zone setting

  • Device type

  • Information about how you found and use the site (pages visited, time on page, links clicked), usually via cookies or analytics tools

This data is typically aggregated and does not identify you personally, but if it can identify you, we treat it as personal data.

Information we receive from others

We may receive information about you from:

  • Referrals and recommendations

  • Third-party platforms (e.g. social media, directory listings)

  • Service providers we work with (e.g. email providers, booking systems, payment processors), where that’s needed to provide our services

4. How we use your personal data and our lawful bases

We only use your data where we have a lawful basis under UK GDPR. The main ones we rely on are:

  1. Contract – to take steps at your request before entering into a contract or to perform a contract with you.
    We use your data to:

    • Respond to enquiries

    • Provide quotes and proposals

    • Plan and deliver photoshoots and workshops

    • Send invoices and take payment

    • Deliver images and related services

  2. Legitimate interests – where it is necessary for our legitimate business interests and your interests and rights do not override those interests.
    We use your data to:

    • Keep records of work, client communications and projects

    • Improve our services and website

    • Follow up on previous enquiries and existing clients in a reasonable, business-like way

    • Protect and enforce our legal rights

  3. Consent – where you have clearly agreed to us using your data for a specific purpose.
    We use your data to:

    • Send email marketing and newsletters (where consent is required)

    • Use certain non-essential cookies and analytics tools

    You can withdraw your consent at any time (see section 9).

  4. Legal obligation – where we must use your data to comply with the law.
    We use your data to:

    • Keep financial and tax records

    • Respond to lawful requests from authorities

5. Marketing communications

If you:

  • Ask to join our mailing list, or

  • Tick a box or otherwise clearly opt-in to marketing,

we may send you occasional emails about:

  • New services, offers, or workshops

  • Case studies and examples of recent work

  • Useful guides or content we think you may find helpful

You can opt out at any time by:

  • Clicking the “unsubscribe” link in any marketing email, or

  • Emailing us at [email protected]

We do not sell your data to third parties for their own marketing.

6. Who we share your personal data with

We only share your personal data where necessary and appropriate, for example:

  • Service providers who help us run the business, such as:

    • Website hosting and maintenance

    • Email service providers

    • Cloud storage and backup services

    • CRM or contact management tools

    • Payment processors and accounting software

  • Professional advisers such as accountants or legal advisers, where needed.

In all cases, these providers are only allowed to use your data to provide services to us and must keep it secure.

We may also share your data if:

  • We are required to do so by law or regulation, or

  • It is necessary to protect our rights, property, or safety, or that of others.

We do not share your personal data with third parties for them to market to you.

7. International transfers

Some of our service providers may be based outside the UK (for example, email or cloud providers).

Where that’s the case, we will take appropriate steps to ensure your data is protected in line with UK GDPR, such as:

  • Using providers in countries with an adequacy decision, or

  • Using standard contractual clauses or equivalent safeguards.

8. How long we keep your data

We keep your data only for as long as reasonably necessary for the purposes set out in this policy and to meet our legal and accounting obligations.

As a guide:

  • Enquiries that don’t go ahead – usually up to 2 years after last contact

  • Client records and project data – usually up to 6–7 years after the end of the tax year in which the last invoice was raised (to meet legal/accounting requirements)

  • Email marketing data – until you unsubscribe or we clean the list for inactivity

We may keep some data for longer if needed for legal, tax, or contractual reasons. When data is no longer needed, we delete or anonymise it.

9. Your rights

Under UK data protection law, you have the following rights:

  • Right of access – to ask for a copy of the personal data we hold about you.

  • Right to rectification – to have inaccurate or incomplete data corrected.

  • Right to erasure – to ask us to delete your data in certain circumstances.

  • Right to restrict processing – to ask us to limit how we use your data in certain circumstances.

  • Right to data portability – to receive your data in a structured, commonly used, machine-readable format and have it transferred to another controller, where technically possible.

  • Right to object – to object to us using your data where we rely on legitimate interests or for direct marketing.

  • Right to withdraw consent – where we rely on consent (e.g. certain marketing or cookies), you can withdraw it at any time.

To exercise any of these rights, please contact:

  • Email: [email protected]

  • Post: Adrian Wilson, McFade Photography, 63 Birk Lane, Morley, West Yorkshire, LS27 0ST

We may need to verify your identity before acting on your request.

You also have the right to complain to the Information Commissioner’s Office (ICO) if you’re unhappy with how we handle your data. The ICO’s details are on their website.

10. Security

We take appropriate technical and organisational measures to keep your personal data secure, including:

  • Limiting access to personal data to those who genuinely need it

  • Using secure systems and passwords

  • Keeping software reasonably up to date

  • Using reputable providers for hosting, email, and storage

However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

11. Cookies and similar technologies

Our website uses cookies and similar technologies to:

  • Make the site work properly

  • Understand how visitors use the site

  • Improve performance and content

A cookie is a small text file placed on your device. Some cookies are “essential” (needed for the site to function). Others are “non-essential” (such as analytics or marketing cookies).

We may use:

  • Essential cookies – for things like security and basic site functionality.

  • Analytics cookies – to collect anonymised or pseudonymised information about how visitors use the site (for example, pages visited and time spent), so we can improve it.

Where required by law, we will ask for your consent before setting non-essential cookies. You can manage or delete cookies in your browser settings. If you block certain cookies, parts of the site may not function properly.

For more information about cookies generally, visit the “About Cookies” website or your browser’s help pages.

12. Links to other websites

Our website may contain links to other websites. We are not responsible for the privacy practices or content of those sites. If you follow a link to any third-party website, please check their privacy policy before submitting any personal data.

13. Changes to this policy

We may update this Privacy & Cookie Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. Please check back occasionally to make sure you’re happy with any changes.

14. How to contact us

If you have any questions about this policy or how we handle your personal data, please contact:

Adrian Wilson
McFade Photography
Email: [email protected]
Telephone: 07766 55 83 75

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